Here’s an example.

Visualize your favorite brand.

Imagine if it were a person
and sat next to you on a park bench.

It tries to speak to you, but do you want to engage?
Does it feel like a friend or someone you’d trust?

Hopefully, the answer is yes.
BUT maybe you felt something different.

Perhaps nervous or even uneasy. Why is that?
It’s simple—brands are like people.

Perception means everything.
How is your brand perceived?